Case Study

Reducing Friction, Increasing Conversions

How CV-Library transformed job applications with UBIO.

Background

Since 2023, CV-Library has partnered with UBIO to automate job application connectivity and improve the candidate experience across its platforms.

By enabling seamless on-site apply and automating complex, multi-step application workflows, CV-Library reduced friction, minimised abandonment, and delivered applications directly into a wide range of employer ATS systems.

CV-Library saw application conversion rates increase by up to 60%, with some employers performing well beyond that.

The Challenge

CV-Library is one of the UK's leading independent job boards, supporting hundreds of thousands of live jobs and millions of applications each month.

Traditional job application flows often introduce friction. Candidates are frequently redirected away from the job board to external employer ATS systems or asked to complete long, multi-step application processes.

This creates:

Higher form abandonment
A fragmented candidate experience
Reduced visibility into conversion performance
More technical overhead for job board teams

CV-Library needed a way to support a wide range of ATS platforms through a single integration, simplify complex workflows, and keep candidates engaged from start to finish.

What CV-Library Needed

Scale employer coverage without building and maintaining bespoke integrations for every ATS
Enable true on-site apply to reduce candidate drop-off
Manage complex multi-step application workflows at scale
Support employer systems even when no accessible ATS API is available
Capture and submit complete, high-quality applications with tracking and attribution

The Solution

UBIO provided CV-Library with a single unified API for seamless on-site apply across virtually any employer system.

Unlike traditional ATS integrations that rely on native APIs, UBIO uses browser-based and agentic automation to complete applications in the background. This enables coverage regardless of API availability or employer-side setup.

UBIO helped CV-Library:

Render employer application questions directly onsite
Handle custom fields, screening questions, uploads, approvals, and conditional logic
Submit completed applications into employer ATS systems
Reduce integration maintenance
Maintain candidate tracking and attribution across the full journey

Results & Outcomes

60%+
Average Conversion Uplift
35+
ATS Platforms Supported
175+
Employers Supported
236k+
Successful Applications

Business Impact

By using UBIO to onboard employers for on-site apply, CV-Library could retain existing clients, win new business, and launch employer campaigns faster.

Instead of spending time on individual ATS integrations, the team could focus on expanding coverage, improving campaigns, and proving value to employers.

"Partnering with UBIO has allowed us to bring the entire application process onsite for many of our clients, creating a frictionless journey that keeps candidates engaged and has tangibly increased our total completed applications. Their smooth onboarding of employers and ATSs has quickly expanded our coverage and enabled us to bring more employers onto the platform and ultimately drive growth."
— Mark Pain, Senior Performance Director

Ready to turn traffic into applications?

See how UBIO can help your job board reduce drop-off, increase completed applications, and expand ATS coverage through one integration.
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